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Broadcast & Campaign · 2024
Binggrae 'First Liberation' campaign — Activist Kang Seok-dae portrait restoration
2024 Korean Liberation Day Binggrae × Ministry of Patriots and Veterans Affairs 'First Liberation Photographs' campaign. Davinci's restoration of activist Kang Seok-dae for the Parnas Mall outdoor placement, part of the 87 independence activists project.
Binggrae × Ministry of Patriots and Veterans Affairs · 2024
Story1 min read
How this work was made
For Korean Liberation Day 2024, Binggrae and the Ministry of Patriots and Veterans Affairs ran the 'First Liberation Photographs' campaign — digital restoration giving 87 Korean independence activists who never had a proper liberation photograph the dignity of one. The work ran across Parnas Mall outdoor placements, printed booklets, and digital channels.
Studio Davinci participated in the project, restoring and compositing for several of the activists. The Parnas Mall outdoor campaign material featuring activist Kang Seok-dae was one of them.
Restoration of historical figures carries responsibility beyond simple retouching. Period dress code, historical context, the figure's documented bearing, the average Korean skin tone of the liberation era — all referenced against 32 years of data in producing a single record worth carrying forward. Where auto-AI generalizes Imperial-era military uniforms as "khaki green," Davinci verified the actual color as "kokubo-iro (mustard ochre brown)" through historical reference.
The techniques refined in this 87-portrait project apply identically to ordinary family memorial and restoration commissions.
Binggrae First Liberation87 independence activistsKang Seok-dae portraitMinistry of Patriots and Veterans AffairsLiberation Day campaignHistorical figure restorationPublic campaign studioParnas Mall outdoorPeriod color verificationIncheon photo studio32-year studio
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