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Broadcast & Campaign · 2017
Baedal Minjok ad — classical-painting composite with Ryu Seung-ryong & Jang Yoon-ju
Photo composite and retouching for Baedal Minjok's classical-painting ad campaign. Ryu Seung-ryong and Jang Yoon-ju composited into classical compositions at 74×91cm outdoor and print spec.
Baemin delivery-app ad · 2017
Story1 min read
How this work was made
Baedal Minjok's classical-painting ad campaign — composite and retouching of celebrity portraits into reproductions of famous paintings.
Produced for 74×91cm outdoor and print specs, with composites of Korean actors including Ryu Seung-ryong and Jang Yoon-ju. The work was placing model portraits inside classical compositions ('Le Déjeuner sur l'herbe' and others) — fabric texture, painterly tone, and light direction all coexisting in one frame at pixel precision.
Pixel-level finishing for large-format print, plus color grading that lets photographic skin coexist with painterly fabric and ambient color. Auto-AI composite cannot blend painted classical tone with photographic skin into one coherent image.
Davinci's advertising and campaign composite work is part of a 32-year track record commissioned by Binggrae, Baedal Minjok, KBS, MBC, JTBC and other major clients.
Baedal Minjok adBaemin classical painting adRyu Seung-ryong adJang Yoon-ju adClassical painting compositeAd composite retouchingPainterly tone gradingLarge-format outdoor printAd campaign studioCorporate ad composite32-year studio
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